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Аналитика: Прикладные кейсы успешной работы с Большими Данными

7 августа 2013 Еще в 2012 году термин Большие Данные (Big data) стал чрезвычайно популярным среди как ИТ, так и представителей других департаментов организаций. Подобный интерес к тематике создал хаос в понимании реальных выгод от работы с Большими Данными. Материал, который мы Вам предлагаем, содержит детальное описание целей, аналитических процессов и препятствий на пути к получению выгод от работы с Большими Данными. Читаем и комментируем на страницах компании Citia BTC в Facebook и LinkedIn! (Материал опубликован на английском языке)

“Big data” – which admittedly means many things to many people – is no longer confined to the realm of technology. Today it is a business priority, given its ability to profoundly affect commerce in the globally integrated economy. In addition to providing solutions to long-standing business challenges, big data inspires new ways to transform processes, organizations, entire industries and even society itself. Yet extensive media coverage makes it hard to distinguish hype from reality – what is really happening? Our newest research finds that organizations are using big data to target customer-centric outcomes, tap into internal data and build a better information ecosystem.

The term “big data” is pervasive, and yet still the notion engenders confusion. Big data has been used to convey all sorts of concepts, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data, and much more. Whatever the label, organizations are starting to understand and explore how to process and analyze a vast array of information in new ways. In doing so, a small, but growing group of pioneers is achieving breakthrough business outcomes. In industries throughout the world, executives recognize the need to learn more about how to exploit big data. But despite what seems like unrelenting media attention, it can be hard to find in-depth information on what organizations are really doing.

To compete in a globally-integrated economy, it is increasingly clear that today’s organizations need a comprehensive understanding of markets, customers, products, regulations, competitors, suppliers, employees and more. This understanding demands the effective use of information and analytics. In fact, next to their employees, many companies consider information to be their most valuable and differentiated asset. Now, with the emergence and expanding adoption of big data, organizations worldwide are discovering entirely new ways to compete and win. They are transforming themselves to take advantage of the vast array of information that is available to improve decision-making and performance throughout the enterprise. A comparatively small group of pioneering organizations is already accomplishing this by arming employees – from the C-suite to marketing to the shop floor – with the information, skills and tools required to make better and more timely decisions at the “point of impact.” Not every organization will need to manage for the full spectrum of big data capabilities. But the opportunity to utilize new data, technology and analytics exists to some degree within every industry. Organizations realize value by analyzing the volume, velocity and variety of new and existing data, and putting the right skills and tools in place to better understand their operations, customers and the marketplace as a whole. Whatever the starting point, organizations around the world will continue to expand the use of big data to gain business value and competitive advantage in today’s globally integrated economy.

Source:  ibm.com
Analytics: The real-world use of big dataБрошюра компании IBM
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