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Стратегии успешной разработки и внедрения систем бизнес-аналитики (BI)

24 апреля 2013 Пользователи способны ощутить все возможности мобильной бизнес-аналитики в том случае, если руководители компании поощряют мобильность и готовы к переменам. Более того, мобильная аналитика может не только дополнить ряд инструментов существующей в компании системы BI, но также способствовать росту продаж и доходов! Каким образом? Читайте советы эксперта компании SAP на нашем сайте. (Материал опубликован на английском языке)
Before an organization can execute these high-level strategies, it must have the following:
  • An existing BI framework that can be leveraged
  • Current technology (hardware and software) used for BI that support mobile capabilities
  • A support infrastructure to address technical challenges.
If an organization meets these minimum prerequisites, then there’s a greater chance for success. Thus, the higher the level of BI maturity, the better a head start an organization gets on its mobile BI journey.

“Mobile-Only” Strategy

A “mobile-only” strategy reflects a strong commitment, or all-in approach, by the management team to mobile BI, or mobility in general. This may be due to a specific reason, such as the relevance of mobility in a particular industry or the opportunity to create a strategic advantage in a highly competitive market. Or a company may decide that mobility needs to be a vital part of their vision.

However, in order for this strategy to be successful, it requires a commitment that results in both championing the cause at the board or senior management level and making the necessary resources available for execution at the tactical level.

In reality, this approach doesn’t necessarily translate into creating a mobile version of every analysis or shutting down all production lines for PC-based outlets for reporting and analytics. Instead, it reflects a strong emphasis on establishing scalable mobile consumption paths for analytics, and it signals a willingness to exploit a mobile-first mindset.

“Key Asset(s) First” Mobile Strategy

Organizations that aren’t ready or don’t have the resources for a mobile-only strategy may be forced to pursue a less ambitious approach. This would enable such organizations to supplement their existing BI portfolio with key analyses delivered in mobile BI, resulting in a smaller initial investment and reduced pressure to overhaul large stacks of assets, so to speak.

With the “key-assets-first“ strategy, the spotlight is on finding key BI areas of focus that can both return the maximum value when delivered effectively on mobile platforms, and can directly support the execution of the business strategy in the short-term. For example, the business strategy may include expansion into a new market, and the mobile BI may deliver analytics to help sales teams to sell more and provide management with insight into forecast and pipeline.

To me, this is the most flexible strategy because it doesn’t commit to an all or nothing approach. Most importantly, it differentiates between what may be conducive to mobile-ready consumption and what can produce the maximum impact by ignoring those assets with marginal returns on investment.

“Key Group(s) First” Mobile Strategy

A “key-group-first” strategy makes a considerable commitment to arm a particular group or groups in an organization with a complete set of capabilities that can be delivered in mobile BI. This hybrid strategy identifies the best candidate group(s) for mobile BI and delivers an end-to-end solution. At minimum, it may consider the existing BI framework, the BI culture (history in terms of successes and failures), the BI adoption across the enterprise, and the current BI asset portfolio to develop this more comprehensive approach.

For example, sales teams, which travel and spend a lot of time in the field, tend to benefit most from mobility. If they’re selected as the target group, the mobile BI strategy’s goal will be to provide them with a comprehensive package of sales-centric BI assets. Thus existing capabilities in enterprise mobility for sales teams may compliment not only the delivery of new mobile BI resources but also the greater adoption of mobile BI content.

10 Key Questions to Ask Before Embarking on a Mobile BI Journey.

This is the critical first step in validating mobile BI readiness for any organization, whether it’s a Fortune 500 company, a small-to-medium enterprise, or a small team within a large enterprise. The size or the scope of the mobile BI engagement doesn’t negate the need for, or importance of, the preflight checklist.

Think about this for a moment. Would a flight crew skip the preflight planning because it expects only a small number of passengers on the flight? No, and we shouldn’t skip it either. We want to evaluate and identify any issues before the takeoff.

It doesn’t matter in what order you answer these questions. What matters is that you consider them all as you work to develop a comprehensive strategy that will set you up for success.

  1. Executive Sponsorship
    Do we have an executive sponsor? It starts and ends with executive sponsorship. As with any engagement, this not only ensures alignment with business strategy but also the attainment of required resources.

  2. Security
    How do we mitigate risks associated with all three layers of mobile BI security: device(s), mobile BI app, and data consumed on the app? Is there an existing corporate security policy or framework that can be leveraged?

  3. Enterprise Mobility
    Do we have either a formal enterprise mobility strategy that we need to align with or a road map that we can follow?

  4. Technology Infrastructure
    Can our current IT and BI infrastructure, which includes both hardware and software, support mobile BI? Are there any gaps that need to be addressed prior to going live?

  5. Design
    Do we have the know how to apply mobile BI design best practices, whether it’s for dashboards or operational reports? Does the existing software support effective use of metadata and modeling to leverage the “develop once, use many times” design philosophy?

  6. Talent Management
    Do we have internal talent with the required skill set that includes not only technical expertise but also soft skills such as critical thinking?

  7. Support Infrastructure
    Do we have a sufficient support infrastructure in place to ensure that both business (content, analysis) and technical (access, installation) challenges are addressed in a timely manner? Do we have the right resources to develop effective documentation? Can we leverage existing IT and/or BI resources?

  8. Communication
    What will be our communication strategy in the pre-and post-Go Live phase? How will we update the user community on a regular basis?

  9. Business Processes
    Are there any business processes that need to be updated, changed, or created to support the mobile BI assets? Are these changes feasible and can we complete them prior to development to ensure proper testing and validation?

  10. System Integration
    Are there any requirements or opportunities for integration with other internal apps, business systems, or processes?
Many of these topics are not unique to mobile BI. Moreover, additional areas of interest such as project management or quality assurance (testing) are assumed to be part of the existing IT or BI framework. Although these initial questions may seem extensive at first, their primary purpose is to provide a checklist.

Mobile BI Bottom Line

The fundamentals don’t change–a smart mobile BI strategy needs to contribute to growth or to profitability. In order to deliver the true business value for mobile BI, all three strategies must embrace the common objectives of an integrated mobile intelligence framework. Along with the 10 question assessment, they must leverage the technology’s strengths as well as minimize its weaknesses within a supported infrastructure.

The mobile intelligence framework can’t exist separately from, or independent of, the organization’s business or technology strategy.

Source:  the-decisionfactor.com


Что такое мобильная бизнес-аналитика?Официальный сайт компании Citia BTC
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